UI/UX design for a product

Product design starts with flows, not screens: who this person is, what they are trying to finish, and where they usually give up. We describe the main flows first and draw afterwards.

Then we lay out every key screen in the states teams normally forget: empty list, loading, network error, a name that is too long. Those are exactly the states a developer otherwise invents alone, and that is where products drift apart.

You end up with a design system in Figma: components, tokens, grid. A developer assembles new screens from it without asking a designer about every button.